The typical raw food class will inevitably revolve around food and equipment, because those are the two magic components that create the all-important recipes. Knowing that there are many different pieces of equipment, so many different raw foods and ingredients, and only a limited amount of time, how do you know what to demo, when and why? Your questions will be answered in this fun, info-packed module where we’ll discuss the most common pieces of equipment and the best foods to include in your raw food class, depending on who you are teaching and for how long. Not only that, but in order to make your classes more profitable for you and more valuable to your students, I’ll also teach you how to make additional product sales off the back of your demonstrations – completely naturally and without being at all salesy.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Raw Food Groups” – an at-a-glance reminder of the 20+ different raw food groups for you to take into account when planning your raw food classes.

POSTER: “The Top 5 Foods to Revolve Your Raw Food Class Around” – instant inspiration and guidance will be yours when you refer to this poster to know where to start when it comes to planning your recipes and class themes.

CHECKLIST: “Raw Food Kitchen Equipment Checklist” – a handy reminder of the different pieces of equipment that could be part of one or more of your raw food classes.

A critical but often overlooked component to a successful, valuable and professional raw food class is the all-important handouts. Handouts can – and should – be more than just the recipes that you teach. In this module you’ll learn everything you need to know about how to create beautiful handouts that delight and impress (as well as doing the job they’re supposed to do!) and also how to present them, what to put in your packs, how to ensure that they are something that your students use and get value from long after the class has completed – AND makes them more likely to invest with you again in the future.

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Class Packet Checklist” – an invaluable list of the different components and documents that could, or should, go in every raw food class packet.

CHECKLIST: “A Step-by-Step Guide to Creating Awesome Raw Food Class Handouts” – your literal step-by-step guide to all the things you need to do and/or consider to create handouts and get them from idea to finished product.

REAL-LIFE EXAMPLE: “Raw Food Made Simple” class handouts – a 10-page sample extracted from my own raw food class handouts, so you can see how great handouts look.

REAL-LIFE EXAMPLE: “Raw Food Made Simple Teacher Training” order form – a sample order form from my own class to show you what you need to include to summarise an offer and process a payment.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Feedback Form” – use this word template to personalise the all-important feedback form that you’ll want your students to complete before they leave.

Selecting the right venue is a huge part of what makes for an enjoyable class experience, and an area where so many teachers unfortunately get it wrong. In this seventh module I’ll talk you through the pros and cons of teaching from home versus finding a third-party venue, including all of the many things to look for when selecting the right venue and all of the things you need to consider before signing on the dotted line. (Your choices in this area can literally make or break how your students feel about you and your class, so it’s vital to get it right.)

EXCITING COMPLIMENTARY BONUSES:

POSTER: “Teaching from Home Versus Hiring a Venue” – an at-a-glance reminder to help you decide what venue is right for what class.

CHECKLIST: “What to Look For in a Prospective Raw Food Class Venue” – refer to this checklist every time you check-out a potential new venue and you’ll never be caught out again.

POSTER: “How to Set Up Your Classroom” – a suggested floor layout plan for your classroom so that everything has its place and enough space to fulfil its purpose on the day.

Yes, you will need help! And while finding someone to assist you may seem like one of the easiest parts of the equation (“I’ll just get my sister to come round and do a few bits on the day”), it can actually be the one fraught with some of the biggest issues. In this module I’ll talk you through what you must know about finding and hiring the right assistant/s, how to organise and manage your team (they’ll usually be doing a lot more than just one thing), how much to pay them (no, you don’t do a barter or a trade – and I’ll explain exactly why), and how to make sure that they take away a lot of your stress rather than add to it!

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Different Types of Help You’ll Need to Successfully Run Your Raw Food Classes” – this poster will remind you of the various different assistant roles, what each one involves, what each one should be paid and for how much time you’ll need them.

CHECKLIST: “The 10 All-Important Questions to Ask Prospective Class Assistants” – using these questions when interviewing will go a long way in ensuring that you hire the right man or woman for the job.

REAL-LIFE EXAMPLE: “Raw Food Class Assistant Job Description” – a typical job description for your first raw food classes helper so that both of you can see exactly what’s involved.

While many people love teaching raw food classes just for the joy of it (and it’s true, they are such great fun that you might just want to do it for free!), but the reality is, you still have to make a profit, or your teaching career will be VERY short-lived! And that’s not what we want of course – your classes need to happen over and over again so that you can change lives not for one-time-only but for as long as you feel called to share this work. So, in this ninth module, I’ll show you how to take care of all of the financial aspects of your classes so that you can price your classes confidently and know you’re going to come out of each class with your desired profit – or more!

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Class Expenses Checklist” – this handy checklist will ensure that you don’t overlook the common and not-so-obvious costs involved in running your classes so that you can budget effectively.

POSTER: “Raw Food Class Pricing Guidelines” – whatever length of class you’re teaching and whoever you may be teaching it to, this poster will simplify the whole pricing process for you so that you don’t have to waste precious time worrying about what (or what not) to charge.

PRE-PROGRAMMED SPREADSHEET: “Raw Food Class Income and Expenditure Calculator” – this invaluable pre-programmed excel spreadsheet will give you a real-life example of the income and expenditure for a raw food class AND give you space to add in your own projected figures, so you can see how a class adds up financially before committing to it.

Marketing is one of the most critical pieces of all – you simply must know how to let people know about your classes, and, just as importantly, have them reserve their spot and pay for it! No students = no class = no business, so this piece is vital. Without a doubt, there is a LOT to this piece, but in this module I’ve done ALL of the thinking and planning for you, and not only am I giving you proven raw food classes marketing materials to model, but also a step-by-step guide to marketing online and offline, PLUS a day-by-day marketing plan to make sure that your classes sell out each and every time. (This one piece alone is truly worth your investment in this training.)

EXCITING COMPLIMENTARY BONUSES:

REAL-LIFE EXAMPLES: “Karen’s Raw Food Classes Marketing Swipe File” – Yes, it’s true, I’m giving you copies of the very same marketing copy that I used to fill my raw food classes when I used to teach on a regular basis.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Sales Page Template” – use this specially designed word document to literally type directly into so that everything your prospective students need to know about your class is there for them. Then simply email the document to your web designer (or upload it yourself) and get your raw food class online and advertised in less than 30 minutes!

CHECKLIST: “Where to Advertise Your Raw Food Class Online and Offline Checklist” – both types of advertising are important in order to fill your class and yet most raw food teachers tend to have strengths in one area rather than both. This checklist will make sure that you cover all of the bases each time you market so that you can fill your classes every time.

POSTER: “How to Use Social Media to Fill Your Classes” – social media is one of the best ways to let people know about your classes and it’s FREE advertising! This poster will give you specific, proven ways to sell seats to your class, including sample tweets and Facebook posts.

STEP-BY-STEP: “How to Post a Raw Food Class Event on Facebook” – advertising your class (for free) on Facebook is so easy and takes less than 10 minutes to do. This step-by-step will tell you exactly how and also what to put on the event listing to help you fill your seats and answer all of the important questions.

CALENDAR: “Raw Food Class Marketing Calendar” – this 6-week calendar will tell you EXACTLY what to do to market your raw food class and, just as importantly, when to do it. You’ll never wonder what you missed or if you didn’t do enough promotion ever again!

Handling bookings, payments and correspondence is often the first “real-life” interaction that you and a student may have, and it counts for far more than you might imagine when it comes to them having confidence in you and getting excited about learning from you. Whether or not you consider administration to be your strong point, it is important AND it can be super-easy and incredibly streamlined when you know how! In this module I’ll give you a step-by-step guide to managing the administrative areas of your teaching business, as well as specific copy that you can use in your emails and marketing to make sure that everything in this arena is as simple for you as possible. We’ll also be talking about how to handle refunds and cancellations – these can and do happen (it’s just part of life) so you need to be prepared!

EXCITING COMPLIMENTARY BONUSES:

POSTER: “Raw Food Class Booking Flow” – a map of how things should flow from when someone decides to book with you through to how to receive payment and how to acknowledge and record the transaction.

PRE-PROGRAMMED SPREADSHEET: “Raw Food Class Bookings Record” – use this pre-designed excel spreadsheet to keep a record of all of your bookings and income as they come in, as well as your database for future connection purposes.

STEP-BY-STEP GUIDE: “How to Take Payments Online via PayPal” – you don’t have to get into fancy shopping cart systems and talking to your bank about having a merchant account if you don’t want to. PayPal enables every size of business to receive money quickly and easily online without any fuss or difficulty. This step-by-step will show you how to set up your PayPal account so that you can accept payments online, making life easy for both you and your students.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Acknowledgement Copy” – this pre-written text comes to you in a simple word document for you to personalise to your unique class. As all the thinking has been done for you, you don’t need to worry about mis-wording your communication or leaving out the all-important details. Once you’ve filled in the blanks, simply copy and paste into your email and you’re all set to acknowledge your bookings in a polite, professional and friendly manner.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Class Reminder Copy” – this pre-written text also comes to you in a simple word document for you to personalise to your unique class. As all the thinking has been done for you, you don’t need to worry about mis-wording your communication or leaving out the all-important details. Once you’ve filled in the blanks, simply copy and paste into your email and you’re all set to remind your students about the upcoming class and what they need to do/bring/pack.

FILL-IN-THE-BLANKS TEMPLATE: “My Raw Food Class Refund Policy” – this simple word document comes to you with suggested wording and fair policies for handling refunds and cancellations. It’s yours to edit as you wish, depending on your own business policy and/or that as dictated by your country of residence.

There’s a very definite order to things and a lot of things to think about in the final few days before a class – more than most people imagine, by far. In fact, if you’re not a “details person” it can be very easy to forget one tiny thing that ends up causing big problems right at a critical moment on the big day itself – needless to say, I don’t want that to happen to you! As such I’ve created not only a Countdown Calendar for you to run your preparation by, but also a Countdown Checklist to accompany it and a recommended packing list so that no detail can ever be forgotten.

EXCITING COMPLIMENTARY BONUSES:

CALENDAR: “Raw Food Class Countdown Calendar” – this 10-day calendar will tell you EXACTLY what to do in the run-up to your raw food class and, just as importantly, when to do it.

CHECKLIST: “Raw Food Class Countdown Checklist” – designed to work hand-in-hand with the Countdown Calendar, this will make sure that you’re clear on all the smaller details and that nothing gets forgotten.

CHECKLIST: “Raw Food Class Outfit & Image Checklist” – your indispensable reminder about what to wear and what not to wear for your raw food class, as well as reminders about appropriate self-care and professional grooming – so easy to overlook when you are busy thinking about everything else but yourself in the run up to the big day!

PRE-PROGRAMMED SPREADSHEET: “Raw Food Class Shopping List” – use this pre-designed excel spreadsheet to list out everything you need to buy for your class – and to keep for future reference so you never have to create your shopping list from scratch ever again.

CHECKLIST: “Raw Food Class Packing List Checklist” – use this checklist to make sure that you’ve got everything you need and have it packed and ready to go – before the big day happens.

FILL-IN-THE-BLANKS TEMPLATE: “Raw Food Recipes Preparation Schedule” – typically you’ll be pre-preparing some or all of your recipes before your class, especially if it’s a large one or if time is short. At the very least there may be certain things to do like soaking or sprouting certain ingredients, or perhaps dehydrating. This handy chart will enable you to plan ahead effectively so that you are organised and clear on what needs to be done when.

Although we’d like to think that all that matters on the day itself is simply teaching the class, this is actually just a fraction of what you need to think about when the big day arrives. Aside from the actual teaching there’s administration, team management, meeting and greeting, setting up your teaching area correctly, setting up shop (if you choose to run one), handling questions, time management and so much more! However, don’t let this put you off, because today is where the magic happens. This is the day that changes lives. And again, I’ll be providing you with a complete checklist of things to make sure are handled on the day as well as teaching you exactly how to handle them, so that you are stress-free and can coolly and calmly go about teaching and enjoying your class – just as it should be.

EXCITING COMPLIMENTARY BONUSES:

CHECKLIST: “Raw Food Class On-the-Day Checklist” – use this invaluable checklist on the day of your class to make sure that you take care of everything you need to before you start, during the day, and also at the end.

DONE-FOR-YOU TEMPLATE: “‘Raw Food Class This Way’ Signage” – some venues may not have a way of letting people know where your classroom is within the actual venue, which is obviously a problem if it’s not immediately clear! These two pre-designed signs come to you in an easy-to-edit word document, thus enabling you to personalise and print off the two most important signs you need for your class when teaching away from home.

DONE-FOR-YOU SCRIPT & CHECKLIST: “How to Greet Your Guests as They Come in the Door” – whether it’s yourself or a member of your team who welcomes your students on the day, the “meet and greet” is so important to get right and yet so easy to get wrong. This script-cum-checklist will ensure that your guests come into your class feeling loved, comfortable and welcomed from the moment they arrive.

REAL-LIFE EXAMPLE: “Karen’s Class Schedule Outline” – I’m giving you a copy of the schedule I used to run one of my classes so you can see how I knew not only what to do during my class, but when to do it.

POSTER: “Intention Setting for the Perfect Class” – you’ll want to pack this inspiring and grounding poster every time you run a class. The powerful words on it will help you centre yourself, set the intention to have a perfect class, and enable you to confidently step out as the fabulous teacher you are.

DONE-FOR-YOU SCRIPT: “How to Start Your Class & Create Instant Heartfelt Community” – there’s an art to knowing how to start your class – what to say, what to do, how soon to dive into content etc. This tried-and-trusted script will ensure that you open your class in the best, most professional way possible, while giving yourself time to warm up and making your audience feel safe, connected and welcomed.

DONE-FOR-YOU SCRIPT: “How to End Your Raw Food Class on a High” – ending on a high note is critical, this script will show you how to wrap your class in the perfect way for you.

Many raw food teachers (including myself in the early days) think that selling product in a class setting is distasteful or too salesy in some way. The truth is, students WANT to buy things at classes, and if you don’t have what they want for sale they will have the additional time, energy and financial burden of having to source what they want elsewhere. By selling products in your classes not only do you assist your students in their raw food journey, making it quicker and easier for them to get started, but you also get to earn additional income, enabling you to grow your business, help more people and put you on the path to creating the sustainable, thriving business that you dream of.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “Things You Can Sell at Your Raw Food Class” – an exciting summary of the different things to consider retailing at your class that your students will love and want to buy.

CHECKLIST: “What to Pack to Run Your Sales Table Checklist” – this checklist will ensure that you have everything you need to be able to set up stall, make sales and handle customer sales professionally and efficiently.

POSTER: “How to Run Your Sales Table Professionally” – this handy reminder poster will show you and your team what needs to happen from the moment someone steps up to your sales table through to walking away happy with their purchase.

There are actually quite a few things to think about post-class – such as clean-up, reflection, celebration and refinement. It’s all too easy to skip this step and lose out in a myriad of ways, and most teachers don’t even think to do this, so in this penultimate module I’ll teach you what you need to do to make sure that everything is neatly cleaned up, things are made even easier for next time, AND you get to evolve your teaching business in the way that you and your students desire.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “How to Celebrate a Successful Raw Food Class” – this beautiful poster will remind and inspire you to celebrate every successful class. You’ve changed lives and made this world a better place – and I don’t want you to forget it!

CHECKLIST: “Post-Class Tasks Checklist” – this checklist will ensure that you don’t overlook the critical post-class tasks that are vital to your customer care and future success.

FILL-IN-THE-BLANKS ASSESSMENT: “Post-Class Analysis” – there are lessons learned from every class about what works well and what could be improved for next time. Use this chart to keep a record of what you’re going to do more of and do differently moving forward in each of the all-important areas.

One of the biggest mistakes raw food teachers make is not keeping in touch with students after the class has ended. This is unfortunate for so many reasons, because it means that your students could be missing out on other great classes and offerings you may have in the future and you’re having to market to new people over and over again. In this final, all-important module, I’ll share with you the best ways to stay connected to your students for the ultimate win-win and how to develop, cultivate and enjoy those special relationships for the long-term.

EXCITING COMPLIMENTARY BONUSES:

POSTER: “The Teacher-Student Circle of Connection” – this heart-centred, easy-to-understand poster will show you clearly how you can use online and offline communications to stay connected to your students in a myriad of ways and for a myriad of reasons.

STEP-BY-STEP: “How to Create a Newsletter or eZine” – an online newsletter or eZine (email magazine) is one of the very best ways to stay connected to your students – this step-by-step guide will show you what to write, how often to write it and the different methods for sending it, whatever your level of technical savvy.

DONE-FOR-YOU SCRIPT: “What to Say to Past Students When You Want to Connect by Telephone” – the good old fashioned telephone is one of the very best ways to connect or re-connect with past students. This pre-written script will make knowing what to say when you pick up the phone a breeze, and enable you to re-connect in a way that feels (and is) authentic and congruent.

For over 10 years I taught a 6-hour long class which covered the whole spectrum of getting started on raw food. Originally it was called "Pure & Simple" then "Raw Food for Beginners", then finally, "Raw Food Made Simple".

One of the biggest requests I had over the years from new Raw Food Teachers was to be able to see me teach a whole class live - so here's the next best thing! Via these 5 online videos you can watch me teach the entire 1-day class and see how I interact with the audience, what I teach and how I teach it.

Watching these videos is the perfect way to get excited for the training that is to come! Total vewing time = 6 hour 10 minutes.

This class was filmed in Russell James' raw food kitchen in London and also features Russell himself. Russell was one of my first ever students to move on to become a world famous Raw Food Teacher.